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Case Study

Chamin Cafe & Wine

Coffee by day, wine by night. A Mongolian and English site for a Park Place cafe that changes character after dark.

Category
Cafe & Wine Bar Website
Year
2026
Chamin Cafe & Wine homepage hero

Two moods, one site

Chamin is a coffee shop on the first floor of Park Place in Ulaanbaatar that becomes a wine bar at night: affogato and frappe in daylight, a lit wine wall, red velvet, DJ sets and live saxophone after dark. The owners needed a website that showed both faces, listed the menu, and made booking a table simple.

The challenge

The brand is defined by contrast, day and night, and most templates flatten that into one look. The site had to carry a bilingual menu, an atmosphere gallery that sells the evening, and an evenings section that points to Instagram where the program actually lives.

Our approach

Story first

We structured the homepage as a day-to-night arc: coffee and pastries, the environment, the wine wall and the person who helps you choose, then the evenings.

Brand color done right

The signature deep red is used as an accent against warm wood and near-black, matching the room rather than fighting it.

Mongolian and English

Visitors can switch between Mongolian and English versions of the site and menu.

Menu, gallery and reservations

The site presents the menu and day-to-night atmosphere, with a call-to-reserve path for guests.

Key features delivered

  • Bilingual site in Mongolian and English
  • Day-to-night homepage: coffee, environment, wine, evenings
  • Menu page for coffee, desserts, wine, and cocktails
  • Atmosphere gallery with captioned day and night photography
  • Evenings section linked to the Instagram program
  • Call-to-reserve links for guests

Sections, menu page and mobile view

Environment section: coffee under the canopy by day, the wine wall by night
Environment section: coffee under the canopy by day, the wine wall by night
Wine section with sommelier photography
Wine section with sommelier photography
Evenings section with DJ and live saxophone
Evenings section with DJ and live saxophone
The menu page
The menu page
Homepage on a phone
Homepage on a phone

See it live

Chamin Cafe & Wine is live at chamincafewine.mn. Want a site that captures what your place feels like at 9 pm, not just 9 am? Let's talk.